(Flo hasn't said anything on her own Twitter page in several days. Progressive understands Flo is now a liability, at least for now, though the company was way too slow to replace her avatar with the corporate logo on its main Twitter account-leaving Flo to smile maddeningly as she robo-spammed canned responses at people who had read Fisher's story and were horrified. (Had Geico been the offending party, the gecko would be swiftly fed through the lizard grinder.) And it's worse with Flo, who was already seen by many, with her too-happy demeanor and plastic sheen, as somewhat creepy. It's true of any bright, bubbly mascot when its owner does something insidious. Matt Fisher's devastating Tumblr post about the death of his sister, a Progressive customer, in a car accident-and his claim, though the company denies it (UPDATE: which Fisher insists, once again, is true), that it defended her killer in court in an effort not to pay out the benefit on her policy-have left Flo completely out of her depth. Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not.
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